Amazon said Wednesday that the product has "seen tremendous growth," tripling its monthly active users over the past two years.Īmazon hasn't released an active user metric for IMDb TV, but said in May that it has 120 million monthly active users across all of its ad-supported video content, which includes IMDb TV, Twitch, live sports and other channels. IMDb, the film and TV site Amazon bought in 1998, launched the free-to-stream service in 2019 under the name IMDb Freedive. households that had video streaming capability used ad-supported streaming services, according to Nielsen data. In January 2021, approximately 34% of U.S. Paid subscription services still dominate the streaming space, but ad-supported offerings are gaining ground. Amazon competes on that end with the likes of Netflix, Disney+, Hulu, HBO Max and NBCUniversal's Peacock, though some of those also have free ad-supported tiers. Its Prime Video service is available through a monthly subscription of $9 or as part of the $15-a-month full Prime membership. As a young man, when the world is threatened, he must emerge as a hero and the symbol of hope for all mankind. Competitors include Paramount Global's Pluto TV, Crackle, Tubi and the Roku Channel from Roku.Īmazon is trying to play both sides of the streaming market. A young boy learns he has extraordinary powers and is not of this Earth. The ad-supported video-on-demand (AVOD) space has caught fire in recent years, picking up momentum during the coronavirus pandemic, as consumers streamed more movies and shows.
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